Course Name | Term Project |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
LEE 597 | Spring | 0 | 0 | 0 | 2.5 |
Prerequisites | None | |||||
Course Language | Turkish | |||||
Course Type | Required | |||||
Course Level | Second Cycle | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | ||||||
Course Coordinator | - | |||||
Course Lecturer(s) | - | |||||
Assistant(s) | - |
Course Objectives | The aim of the project is to help students progress their theoretical and practical knowledge and skills gained during the program. Preparing and presenting a project with an advisor, and finally submitting a written report let the students to understand and find out a practical ground for their knowledge gained through the courses. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | Students prepare a research paper under guidance of faculty on current theories and topics. The student is responsible for finding a suitable topic and after approval of the topic by the advisor, will prepare a research outline. The term project will need to develop an analysis that is rooted in theoretical knowledge and existing applications from the related fields. |
Related Sustainable Development Goals | |
| Core Courses | X |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | First meeting with advisor | |
2 | Independent study | Readings assigned by the adviser |
3 | Meet with advisor, Discuss potential topics | Readings assigned by the adviser |
4 | Topic Proposal and Approval | Readings assigned by the adviser |
5 | Independent study | Readings assigned by the adviser |
6 | Develop research outline | Readings assigned by the adviser |
7 | Independent study | Readings assigned by the adviser |
8 | Independent study | Readings assigned by the adviser |
9 | Meet with advisor to discuss literature review, methodology sections and field study | Readings assigned by the adviser |
10 | Independent study | Readings assigned by the adviser |
11 | Independent study | Readings assigned by the adviser |
12 | Independent study | Readings assigned by the adviser |
13 | Discuss draft of independent study with advisor | Readings assigned by the adviser |
14 | Independent study | Readings assigned by the adviser |
15 | Hand in the independent study to advisor | Readings assigned by the adviser |
16 | Review of the Semester |
Course Notes/Textbooks | |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | ||
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | ||
Presentation / Jury | ||
Project | 1 | 100 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | ||
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 0 | |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 0 | ||
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | |||
Presentation / Jury | |||
Project | 1 | 75 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 75 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
1 | To be able to apply knowledge on processes, methods and techniques that enable developing original and creative strategies in the field of brand communication. | X | ||||
2 | To be able to solve problems that require expertise in brand communication by using interdisciplinary approach and research methods. | X | ||||
3 | To be able to integrate the connections between different disciplines (marketing, advertising, public relations, corporate communication, marketing communication etc.) related to the field of brand communication. | X | ||||
4 | To be able to evaluate strategies and solution methods developed in brand communication. | X | ||||
5 | To be able to understand the basic principles of corporate communication management and gain the skills to apply them. | X | ||||
6 | To be able to plan, develop, manage and evaluate an integrated brand communication campaign. | X | ||||
7 | To be able to convey solution suggestions related to the field of brand communication and corporate communication in written and oral form to stakeholders. | X | ||||
8 | To be able to perform studies and practices in accordance with professional and social ethical values. | X | ||||
9 | To be able to carry out an independent study on subjects requiring expertise in the field of brand communication. | X |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest